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Think Your Water is Clean?
Think Again.
Let's Talk Science
How Hard Water Affects Hair?
Hard water minerals like calcium & magnesium penetrate the hair & crystallize as it dries, this causes crispy feeling hair prone to breakage.
Common Misconception
Water supplied by corporations/housing societies undergoes comprehensive treatment, including hardness removal. In reality, only basicwater purification is done, neglecting specific issues like water hardness, which impact skin/hair and home appliances longevity
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